July 24, 2006
Tourism Slogans: Manitoba Heart of the Prairies
Finally, a slogan for Manitoba that makes sense and you can also like.
In an earlier post, I noted that Tom Brodbeck of the Winnipeg Sun invited Manitobans to submit alternatives to the Spirited Energy slogan, that by most accounts, to put it mildly, has been very disappointing.
The staff of the Winnipeg Sun selected Heart of the Prairies as the best slogan to replace Spirited Energy. "This slogan was submitted by George Smith, 72 - born and raised in Manitoba - who owns a trucking company in Winnipeg."
If you apply Al Ries' principle of reverse strategy, that is, can you say that about any other Canadian province, for instance, "Ontario is not the heart of the prairies?"
Yes, you can. Therefore, the Manitoba Heart of the Prairies slogan in unique and ownable for Manitoba. Whether or not that motivates tourism or community spirit is another matter. However, in my view, it's much warmer and aspirational than Spirited Energy.
For the record, here are the top 5 Manitoba slogan alternatives to Spirited Energy, as judged by the Winnipeg Sun staff:
- Heart Of The Prairies
- Explore It All
- Jewel Of The North
- Where the Adventure Begins
- Prairie Proud
I've been most bothered by the Spirited Energy tourism slogan versus many others that I've blogged about. The main reason for the point of view is the misguided effort of trying to serve multiple target markets with one slogan, and the sheer cost of developing the slogan.
Here is a complete list of all of my blog posts on the Spirited Energy slogan:
- A New Slogan in the Making for Manitoba
- Update: Manitoba's New Slogan
- Manitoba’s New Slogan is Spirited Energy!
- Find Out What Manitoba's Slogan, Spirited Energy, Means
- Vancouver Should Steal Manitoba's Slogan
- The Debate Over Manitoba's New Branding Strategy
- Manitoba's Spirited Energy Slogan Is A Misguided Effort
- Manitoba's Spirited Energy Slogan Doomed
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