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July 21, 2006
Tourism Slogans: "I Break For Shoofly Pie" Disappoints Pennsylvanians
Not surprisingly, Pennsylvania residents are disappointed and frustrated by Pennsylvania's new tourism slogan, "I Break for Shoofly Pie".
Some typical comments are:
- "That's very stupid. I don't even know what that means."
- "It's the dummest thing I ever heard of."
Another resident suggested that Pennsylvania would be better off with the slogan, "I break for beauty."
For more on how Pennsylvania residents are reacting to the new slogan, please see this Pittsburgh Tribune Review article.
Technorati Tags: Pennsylvania Slogan, Tourism Slogans, State Branding
Posted by William Lozito at July 21, 2006 6:35 PM
Posted to Branding
| Marketing
| Naming
| Slogans
| Taglines
| Travel and Tourism
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"It's the dummest [sic] thing I ever heard of." This statement is obvious hyperbole.
"That's very stupid. I don't even know what that means."
If the standard for something being stupid is the unfamiliarity of the speaker with the subject matter, then probably most things are "very stupid."
It is suggested that a better slogan would be "I break for beauty." What does that have to do with Pennsylvania? I don't know. Couldn't that be any state's motto? Yes.
Instead of some blasé motto, applicable to all states, and unique to none, Pennsylvania chose the motto "I Break for Shoofly Pie." I'm a Pennsylvania resident, and I'm not disappointed.
The motto makes reference to a culture that largely defined Pennsylvania but that is fast becoming lost to modernity. I'm happy that it at least recognizes something that can be found only in Pennsylvania and no where else.
I would guess there are those who would rather have a motto such as "I Break for K-Fed" or "Hooray for Everything." I like what we have.