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July 13, 2006

Tourism Slogan: Emulation or Trademark Infringement?

NameIt was bound to happen.

A drug company is playing off the famous Las Vegas tagline, "What Happens in Vegas, Stays in Vegas."

A drug company, Samaritan Pharmaceuticals, has trademarked an AIDS medication campaign with a spin on the famous Vegas tagline: "What happens in Vegas does not always stay in Vegas."

Although the drug company that their marketing efforts will benefit Las Vegas tourism, as you can imagine, the Las Vegas Convention and Visitors Authority holds another view.

I'm wondering if Las Vegas can successfully challenge this slogan. What do you think?

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Posted by William Lozito at July 13, 2006 9:08 AM
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