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July 21, 2006
Links Du Jour 07-21-06
- Knight Errant - In a case of couture in court, Susan Scafidi writes about luxury brand Burberry, and how its revived knight brand logo may be just as tempting to counterfeiters. In a recent case, however, Marco Leather lost its trademark application, a copyright, and $100,000 to Burberry.
- Side by side comparison doesn’t decide likelihood of confusion - Ron Coleman points out the similarities between Louis Vuitton (LV brand logo) and Dooney & Bourke (DB brand logo) handbags and the resulting trademark infringement case. The lesson for brand name development? If the differences between two trademarks are “memorable enough to dispel confusion on serial viewing” there’s no likelihood of confusion - no trademark infringement.
Technorati Tags: Louis Vuitton, Dooney & Bourke, Trademark Law, Brand Logos, Burberry, Copyright
Posted by William Lozito at July 21, 2006 8:37 AM
Posted to Apparel
| Brand Naming
| Branding
| Marketing
| Product Naming
| Retail
| Trademarking
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