the product naming blog

« You Can Go Insane Trying To Find An Available Domain Name | Main | What Effect Do Fast Casual Restaurant Logos Have on Brand Perceptions? »

July 19, 2006

Columbus: Another Tourism Slogan in the Making

I've written a lot about a number of recent tourism slogans, both nationally and internationally.

If you'd like to see some of the inner-workings of how one branding consultant, North Star Destination Strategies of Nashville Tennessee, goes about developing a tourism slogan go to answer the survey questions for Columbus.

By the way, we're talking about Columbus, Indiana here. I think that's one of the biggest hurdles they'll have to overcome - being overshadowed by the more prevalent Columbus, Ohio.

Technorati Tags: , , , ,

Posted by William Lozito at July 19, 2006 1:15 PM
Posted to | | | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment