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July 19, 2006

Columbus: Another Tourism Slogan in the Making

I've written a lot about a number of recent tourism slogans, both nationally and internationally.

If you'd like to see some of the inner-workings of how one branding consultant, North Star Destination Strategies of Nashville Tennessee, goes about developing a tourism slogan go to answer the survey questions for Columbus.

By the way, we're talking about Columbus, Indiana here. I think that's one of the biggest hurdles they'll have to overcome - being overshadowed by the more prevalent Columbus, Ohio.

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Posted by William Lozito at July 19, 2006 1:15 PM
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