July 17, 2006
Brand Naming: Virgin Galactic Launches From Spaceport America
As you may be aware by now, a sight in New Mexico that will be used for launching sub-orbital flights changed their name from Southwest Regional Spaceport to Spaceport America.
Sounds like a reasonable name change to me. This is not an airport, but it is a port that sends you into orbit.
However, when I learned that Sir Richard Branson of Virgin was involved, I immediately thought, "Why isn't Virgin in the name?", only to learn that Branson's company that will use Spaceport America is called Virgin Galactic. Now this makes sense, since to date, anything Virgin has turned to gold.
Part of the Virgin brand's core idea is "challenging the status quo" and "injecting an element of fun." Thrusting passengers in space for 2.5 hours to experience 5 minutes of weightlessness at $200,000 a ride is certainly "challenging the status quo" and "injecting an element of fun."
Whoever can afford $200,000 for 5 minutes of weightlessness should also be required to donate a like amount to some worthwhile charity. If I were Branson, that's what I would do.
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