July 27, 2006
Brand Naming: A New Airline Brand Only A Click Away
It's interesting to see the evolution of airline brand names that are place-oriented, such as Northwest Airlines, American Airlines, and USAir, to short, catchy, evocative, and easy-to-remember names such as Song, Ted, and Virgin (yes, I realize that Song was folded into its parent, Delta, primarily for financial reasons.)
There's a new kid on the block. Or, should I say a new, low-cost airline from Iberia Airlines in Spain.
It's called Clickair.
You might ask, why Clickair? It's reported that "the Internet will be its primary sales tool..."
Although this is a more interesting name than Northwest or USAir, it's probably not in the same league as Song, Ted, and Virgin.
But, there's something about it I like. It's different, irreverant, and stands out from all other airline brand names.
The Cheap Flights blog reports that Clickair is going to be, possibly, the first airline that even before taking off will have its own unofficial fan site. It is www.catair.cat (Catair as the provisional brand name that finally was not chosen.)
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