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July 14, 2006
Abercrombie & Fitch Now Available in Hospitals. Sort of.
I don't believe it.
In a July 9th post, I wrote about a trend of high schools selling naming rights.
I never realized that hospitals were considering the same. The Columbus Children's Hospital has named their emergency room the Abercrombie & Fitch Trauma Center. Yes, they got a $10 million donation, but are they prostituting themselves in the long run?
I'm still waiting for someone to sell the naming rights to public toilet seats. Just kidding. But, you never know.
Technorati Tags: Abercrombie & Fitch, Columbus Children's Hospital
Posted by William Lozito at July 14, 2006 1:09 PM
Posted to Branding
| Naming
| Naming Rights
| Pharmaceutical
| Retail
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