June 20, 2006
Should iTunes Change Its Product Name?
As you know from my earlier post, Brand Architecture: The Mac is Back, Apple is changing the nomenclature for its laptop and desktop product lines that use the Intel chip.
Should Apple change the iTunes name as well?
First there was music. Then video. Then TV. And now, according to CNET News.com, it’s rumored that Apple is in discussion with the movie studios to download any movie for $9.99.
The studios haven’t agreed to this yet, but with the ubiquitousness of the iPod and Jobs’ power of persuasion and Hollywood contacts, I’m betting this is more likely to happen than not.
What this demonstrates is that a descriptive name like iTunes is great initially to establish a new product or service, but longer term, it lacks elasticity, or the ability to expand and embrace the evolution of the product or service.
I say the iTunes name should change.
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Tracked on November 17, 2006 9:20 PM