June 6, 2006
Should a Company Change Its Name?
There appears to be great interest in the business press regarding company name changes and its potential impact on the target market and market place.
There are many reasons for a company to change its name – an acquisition, bad publicity, evolving business strategy or charter, and let’s not forget management ego.
In a May 29 Chicago Tribune article, Judy Artunian discussed some of the reasons and implications regarding company name changes.
I was asked to comment on the subject. If you are interested in the subject of company name changes, I think the article is worth the read.
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