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June 22, 2006

Product Naming: What is the Most Popular Noun in the English Language?

Do you have time for the answer? Actually “time” is the answer according to the Concise Oxford English Dictionary.

CNN logoThe also listed the top 25 most popular nouns in the English language.

“The list of the top 25 nouns: time, person, year, way, day, thing, man, world, life, hand, part, child, eye, woman, place, work, week, case, point, government, company, number, group, problem, fact.”

Do these findings have product naming and branding implications? You bet they do. If you want a distinctive and evocative brand name, one should probably avoid over-used words in the English language.

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Posted by William Lozito at June 22, 2006 8:15 AM
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