June 1, 2006
Product Naming: My Beipiaosaurus is Cooler Than Your Brontosaurus
If you want to name dinosaur-themed products this year, you're in for some tongue twisting brand name research.
It seems that Fisher Price has no plans to rename its" Thunder the Brontosaurus" toy just yet, but I'm thinking Barney had better watch out...
I've discovered that many of the dinosaur names that non-geek adults remember from our childhood - real stalwarts in toy brand naming like brontosauruses and pterodactyls (both of which make it through the spell checker) - are fast going the way of, well, the dinosaur.
It seems that as science progresses, these names, and others, have been found to be inaccurate and have been removed from toys and books about dinos (so much for Fred Flintstone's bronto burgers).
In their places are far more complex and unfamiliar dino toys with product names like pachycephalosaurus and velociraptor (which you'll recognize easily if you saw Jurassic Park). Even the mean old T-Rex is no longer the carnivore of choice for a little dino lover: any kid worth his salt knows that the giganatosaurus is the real king of the Dinosauria.
A quick look around the 'net shows us that you can quickly buy a pteranodon (the real pterodactyl) that hangs from your ceiling, as well as inflatable spinosauruses and brachiosauruses. But these are totally uncool compared to the huge demand for beipiaosauruses and caudipteryxs, which are newly discovered, feathered dinosaurs whose toy versions are sold by Safari LTD and top every kid's wish list.
Could any of these dinosaur names be inspiration for a new brand name? Or a Web 2.0 company name?
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