the product naming blog

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June 17, 2006

Product Naming: iTurn On, iTune In, iDrop Out

Here's an interesting product naming game you can play in a spare moment.

Go to your favorite search engine and type in almost any lower-case letter and then type Tunes beside it. You'll find, quickly, that every letter of the alphabet has been “Tuned” thanks to the prodigious popularity of the “iTunes” name.

iPodI kind of like these new retro looking headphones, which are called mTune-N, but you’d refer to them as , I suppose.

You can also type in the the small letter i and then type almost any word… and a whole bunch of meaningless words… to get a whole new slew of product names, thanks again to the ubiquitous iPod. All of the words above from Timothy Leary’s famous quote have i products attached to them.

icarta.pngMy favorite i name, hands down, is the , which is a docking station for your iPod set into a roll of toilet paper that even includes waterproof speakers.

You can also put any letter in front of the word “Pod” and get product names. Try and open the door to Dirac’s Sea of Negative Energy.

Or check out the weird brings us to a blog entry on Tempus Fugit that covers George W. Bush’s iPod use.

Gotta love what we do here at a product naming company on the weekend.

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Posted by William Lozito at June 17, 2006 10:27 AM
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Tracked on November 17, 2006 7:38 PM

1 Comment

When everyone is using a very similar naming convention, is it time to "be different" and go somewhere else with a company's next product name?

I think so. The sameness factor in all of these names seems to kill any chance at getting attention in the marketplace. Or being remembered.

Of course, it is a fun product naming game. I wonder if college students will come up with a drinking game around it somehow. Grin.

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