June 12, 2006
Product Names That Really Stick
When it comes to baby product naming, choose names that get right to the bottom of things.
The product name seems to have been derived from doctors who sent patients over to Butt Paste founder George Boudreaux's Louisiana drugstore, telling them "he's got really good butt-paste".
Even after Boudreaux sold out to a major pharmaceutical company, the name stuck. Why?
When it comes to product naming for babies, get right to the point. Parents live pretty earthy lives and earthy names seem to do the trick. Try out the "ThudGuard" baby helmet, for instance, or "Piddlers": cute little disposable fish you float in the toilet to help Junior with his aiming. Or get a "Wipe Warmer" that warms up those wipes for the bottoms needing pasting.
Some athletes even use Butt Paste to cure athletic itch!
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