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June 12, 2006
Product Names That Really Stick
When it comes to baby product naming, choose names that get right to the bottom of things.
Take, for example, Boudreaux's Butt Paste. This is a baby bottom cream and the name works. After a quick stint on Oprah, favorite daytime show of stay-at-home parents, sales of the product exploded.
The product name seems to have been derived from doctors who sent patients over to Butt Paste founder George Boudreaux's Louisiana drugstore, telling them "he's got really good butt-paste".
Even after Boudreaux sold out to a major pharmaceutical company, the name stuck. Why?
When it comes to product naming for babies, get right to the point. Parents live pretty earthy lives and earthy names seem to do the trick. Try out the "ThudGuard" baby helmet, for instance, or "Piddlers": cute little disposable fish you float in the toilet to help Junior with his aiming. Or get a "Wipe Warmer" that warms up those wipes for the bottoms needing pasting.
Some athletes even use Butt Paste to cure athletic itch!
Technorati Tags: Butt Paste, George Boudreaux, Baby Product Names
Posted by William Lozito at June 12, 2006 11:30 AM
Posted to Brand Naming
| Health and Beauty
| Marketing
| Pharmaceutical
| Product Naming
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Greetings! I also had a blog post at my Cleanse Master Remix blog about Butt Paste. I found you in Technorati. Just a quick note: Your "Piddlers" link also goes to ThudGuard.