June 14, 2006
Possible New Brand Name for Iberia's Low Cost Airline
It’s probably going to be Catair, a reference to Catalunya.
I’ve written before about the intriguing resonance of new airline names like Song, Ted and Eos. Catair is another example of this kind of evocative product naming.
I was fascinated to read one post on the aviation forums that points out that the name could also refer to the Catalan language, which not only has its own similar domain (.cat) but also is spoken in Barcelona, the headquarters for Iberia.
More tantalizingly, the writer gives us a picture of a plane owned by a defunct French airline company of the same name and reminds us that CAT could stand for Corona of Aragon Territory, an important historical part of Iberia.
It also reminds me of CAT/Air, the unique airline formed by the Americans in China after World War II, used for rebuilding the country, and later to provide intelligence reconnaissance for the CIA.
TrackBack URL for this entry:
Listed below are links to weblogs that reference Possible New Brand Name for Iberia's Low Cost Airline:
» Brand Naming: A New Airline Brand Only A Click Away from Strategic Name Development Product Naming Blog
It's interesting to see the evolution of airline brand names that are place-oriented, such as Northwest Airlines, American Airlines, and USAir, to short, catchy, evocative, and easy-to-remember names such as Song, Ted, and Virgin (yes, I realize that S... [Read More]
Tracked on November 12, 2006 3:29 PM