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June 24, 2006

Philadelphia Area Forever Independent Slogan a Yawner

bell logoThe new Philadelphia area slogan is Forever Independent.

I applaud the notion of 16 tourism boards and business organizations in the Philadelphia area getting together to “speak with one voice.”

But what they have to say, in my opinion, is boring and a yawner. Yes the new Forever Independent slogan is unique to the area. It's where the Declaration of Independence was penned and home of the Liberty Bell.

However, the Forever Independent slogan just does not seem relevant today, nor does it seem particularly motivating for attracting tourism. It seems like a slogan to make the area feel good about itself, but not much else.

The images on the official Forever Independent website feel like I’ve seen them before. The same shots of smiling faces, colorful flowers and other beauty shots that could be from anywhere else. In fact the photos feels like stock photography.

The stylized image of the Liberty Bell is okay, but nothing unique or imaginative.

Any finally my biggest gripe is not the $200,000 spent to develop the new slogan, video and website, it’s that no funds have been allocated to promote the new Forever Independent slogan and that the area's 16 tourism boards and business organizations will maintain their individual slogans, websites and promotional efforts.

Go figure.

Here’s what other bloggers have to say about the new Philadelphia area slogan:

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Posted by William Lozito at June 24, 2006 11:37 AM
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