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June 9, 2006
Nintendo's Wii at a Wee Price
Nintendo's Wii to go on sale at a wee price. Nintendo is repositioning its price to bring games to the masses - we might get Wii for half the cost of Playstation 3.
Nintendo has been greatly encouraged by the success of their cheaper priced Nintendo DS and DS Lite. This means we might get Wii for under $250, and the games will run between $5 and $10.
On June 3rd, I wrote about Nintendo’s desire to reach out and “touch” us with cheaper and better games through its new, cheap, “Touch Generations” line and the lower price of Wii yet further egalitizes computer gaming.
On May 14th, we noted that Nintendo’s president, Satoru Iwata, feels that the product naming of Wii, while a bit weird, should appeal to non-gamers.
The price certainly will.
By the way, as reported yesterday on CNN.com...Nintendo's chief doesn't regret the Wii product name.
Technorati Tags: Nintendo, Wii, Touch Generations, Pricing, Gaming
Posted by William Lozito at June 9, 2006 8:38 AM
Posted to Brand Naming
| Branding
| Consumer Electronics
| Marketing
| Product Naming
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