June 29, 2006
Links Du Jour 06-29-06
- Region Specific Company Naming - Joe Rawlinson asks if all companies with regionally specific company names or brand names (Northwest Airlines, for example) do business in their representative geographic area... and illustrates the possible consequences when they don’t anymore.
- What’s in a brand name? More than you think - Pamela Slim discusses two important aspects to consider when developing a brand name: the brand and the unique selling proposition. Most impressive, is Pam’s suggestion on what to do next: test your brand name with your target market – it’s well-worth the outcome.
- Cristal kicks itself - This post by Laua Ries shows exactly what can happen to brand identity when the association between a brand name and a market segment is broken...by some unfortunate publicity.
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