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June 23, 2006

Links Du Jour 06-23-06

  • Feeding The Inner Dummy - Tom Peters is no dummy! Tom promotes that popular series of books with the memorable brand name: Dummies. This is a great example of using your product name to speak directly to the frank mindset of your prospective customers.
  • Branding without humour - Johnnie Moore asks the right questions. In this post, he writes about how companies respond to their customers’ brand dialogue, and questions where brand personality comes from – the marketing department, or your customers.
  • Something mystical - A brand name that works evokes something mystical; a picture; something that stirs the soul.
  • Trump Introduces "Signature" Watch. World Watches And Wonders Why. - First, we wrote about Trump cologne. Now, the Copyranter spots yet another Trump product capitalizing on his brand name: The “Signature” watch.

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Posted by William Lozito at June 23, 2006 9:29 AM
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1 Comment

Bill, thank you once again for linking to my blog!

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