June 23, 2006
Links Du Jour 06-23-06
- Feeding The Inner Dummy - Tom Peters is no dummy! Tom promotes that popular series of books with the memorable brand name: Dummies. This is a great example of using your product name to speak directly to the frank mindset of your prospective customers.
- Branding without humour - Johnnie Moore asks the right questions. In this post, he writes about how companies respond to their customers’ brand dialogue, and questions where brand personality comes from – the marketing department, or your customers.
- Something mystical - A brand name that works evokes something mystical; a picture; something that stirs the soul.
- Trump Introduces "Signature" Watch. World Watches And Wonders Why. - First, we wrote about Trump cologne. Now, the Copyranter spots yet another Trump product capitalizing on his brand name: The “Signature” watch.
TrackBack URL for this entry: