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June 19, 2006

Links Du Jour 06-19-06

  • Breakage and giveaways - Seth Godin has found an interesting way in which at least one airline is discouraging customers from participating in their promotion, and thus - in this case - discouraging them from getting "good vibes" from their brand name. More interestingly, he reminds us that trademark symbols are a legal tool, not a marketing tool: nobody ever lost their product name because they neglected to use them in a promotional email.
  • Web 2.0 company names that hurt - The word on new brand naming in the Web 2.0 sphere is to avoid copycat names that sound like Flickr, Yahoo and Digg. You'll be killing your brand differentiation and joining a long list of other names that are outed in this great post at Brand Dialogue.
  • Father Knows Best - How is owning your brand name like washing a car? Check out this interesting Father's Day post by Mike Wagner.

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Posted by William Lozito at June 19, 2006 8:18 AM
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