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June 15, 2006

Links Du Jour 06-15-06

  • Mars Brand Renamed to 'Believe' - In a landmark case of product naming history, the 86-year-old brand has changed its name to support the home team. Now you can have your candy and 'believe' in the English soccer team, too. When the tournament is over, the name goes back to 'Mars'.
  • Holiday Inn targets business travellers - The new slogan is 'Look Again', but I must say that business travellers have already looked and liked, for the most part. They're linking their campaign to 'The Office', a show about how terrible being a businessperson is. I have written about how many of HI's competitors are offering hip, low priced, extended stay alternatives, and this looks to me like a move at retaining customers rather than getting new ones. I also must say that if they want to move away from the vacation crowd and attract working folks, their name is a bit of a drawback.

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Posted by William Lozito at June 15, 2006 8:19 AM
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