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June 14, 2006

Links Du Jour 06-14-06

  • World Cup 2006... Goooooooal!!! - The current World Cup inspired trend is to elongate the vowels in spots advertising German product names of almost anything to sound like commentators shouting "Gooooooaaaallll!" MasterCard has gone so far as to give customers bonus points called "Gooals." When it comes to product naming in Germany this month, make sure when you elooongate it, it sounds gooood. Google must be very happy.
  • Clear Channel wants to create one-second radio ads - I think this has to be good news for people in the product naming game: radio ads that only give you enough room to state your name...and that's it. All the more reason to go for names people can pronounce easily.
  • Most Searched Products don't Equal Most Bought - An interesting post that shows us that customers are searching the Internet for brand names that offer trendy and interesting products - but not necessarily buying them. Good piece of brand name research.

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Posted by William Lozito at June 14, 2006 8:37 AM
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