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June 13, 2006

Links Du Jour 06-13-06

  • World Cup 2006: when taglines attack - "One game changes everything", the tagline for World Cup 2006, is a little close to the bone for US Soccer fans who watched their team get beaten 3-0 by the Czech Republic. This is an example of an emotionally jarring, ominous tagline.
  • Hey World - This Bud's For You - I was surprised to learn that practically the only beer available in World Cup Stadiums is Bud. I mean, the Germans have their own beer brands. Ironically, before the World Cup, Budweiser could not even use its famous brand name in Germany as it was too similar to a local brand. Now, the German press is ripping into the brand, but Bud doesn't seem to mind - the audience figures here are just too attractive.
  • .NET Framework 3.0 - The .NET name will not die. Microsoft has renamed WinFX. It is now .NET Framework 3.0. The .NET Framework 3.0 is a tool that allows coders to develop Windows based applications and services. It seems that for some time, Microsoft overused the name ".NET", labelling many of is programs and brands with the moniker, and they toned things down with WinFX. Now, they're back to their old tricks leading to some confusion within the blogosphere. Overusing brand names is a weakness we have noticed before in Microsoft.

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Posted by William Lozito at June 13, 2006 8:17 AM
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