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June 12, 2006

Links Du Jour 06-12-06

  • Smell the terroir! - You have to love Fred Franzia, the maker of the popular "Two Buck Chuck" wine brand (how's THAT for wine brand naming?) This guy is on a mission to bring wine to the masses, having claimed that "no bottle of wine is worth more than $10." His new brand is astronomically priced, for him. Harlow Ridge costs a hefty $8.99 and is named after a wine distribution facility near the airport. Having already been banned from using the term "Napa Valley" on his labeling for wines not grown in this area; he claims he can build the Harlow Ridge brand in six months flat (imagine all of the wine quaffers out there drinking this stuff and wondering where in Napa Valley Harlow Ridge is). We've already covered how wine naming is becoming more irreverent and animal friendly, so it comes as no surprise that a "common man" vintner is getting all kinds of good press.
  • The Uncola Wars - A pretty good article about when, exactly, a product like Sprite or 7UP can be called "all natural". Making claims that can be proven false about your brand just makes no sense to me, and hurts a product name. What I do think is a cool name is Sprite's "subLYMONal" ad campaign, which got at least one blogger looking for its meaning online. Nice.

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Posted by William Lozito at June 12, 2006 9:25 AM
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