June 9, 2006
Links Du Jour 06-09-06
- The Folly of Repositioning - Jack Yan doesn’t duck controversy but in this case I firmly agree. Repositioning a brand is very difficult. Doing it with a brand name like McDonald’s is a really tall order. I have found that of the most contentious elements of product naming is the difficulty in persuading clients that a name can only be stretched - and re-stretched - so far. Another great post of Jack's.
- WOM More Effective than Advertising Long-Term - I almost want to add “duh” but I’m so impressed with this blog that I won’t. WOM is our lifeblood in the product naming game. The WOMMA Research Blog is all over it. Check it out.
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