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June 7, 2006

Links Du Jour 06-07-06

  • Visor maker offers to outfit Mt. Rushmore - Here's a pretty interesting way to publicize your company name: outfit well known outdoor monuments with your products.
  • Microsoft's Playing Games - There is no doubt about it: getting your product name into a video game or two is a great strategy. It seems that Microsoft is poaching some great talent to do just that by adding Jeff Bell to its ranks, the man responsible for getting the Chrysler, Dodge and Jeep brands into popular video games. This is starting to be a crucial part of any serious product naming campaign.
  • Google Spreadsheet - It Doesn't Even Sound Right - Consumers don't use spread sheets? Managers won't sign off on a web based spreadsheet? Maybe so, but anything with the Google brand name on it seems to work. But I have to agree that from a naming perspective, a "Google Spreadsheet" just doesn't sound right.

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Posted by William Lozito at June 7, 2006 8:20 AM
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