June 6, 2006
Links Du Jour 06-06-06
- Target is a really powerful...bank? - Target just made the top ten list of credit card issuers, meaning that now millions of people see the Target name and logo when they pay for practically anything. Who would have thought that a retail store could make the same list as Chase, Citibank and Amex? I think this is a breakthrough in retail product naming.
- Meat Loaf Sues Former Collaborator Over "Bat Out of Hell" - Product naming can get big and mean. Meatloaf is claiming the Bat Out of Hell phrase is his, as he wants to use it for the name of his upcoming album "Bat Out of Hell III: The Monster is Loose." The law supports the "user of the mark", and that's Meatloaf, in my opinion, not his collaborator and not his manager.
- Addendum to Ten Questions with Dr. Joseph Chamie - Guy Kawasaki has an interesting pair of blog posts that look at the changing demographics of the U. S. If you plan on doing business in the U. S., you might want to know what segments you and your company name need to appeal to, and where. The answer may be a crucial part of your brand strategy.
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