June 5, 2006
Links Du Jour 06-05-06
- Iron City Gets Presidential Endorsement - You have to love it when the President of the United States mentions your company name when the press is around. In this case Iron City Brew, the beer of choice for Steleers fans, got a mention. President Bush has been responsible for a huge rise in sales for two other brands: Timex and Trek, both of which he cannot officially endorse but whose products he buys with great loyalty and everyone knows it.
- Marketing Lessons for the Sunday Paper - If there's one solid fact I have learned in the product naming business it's this: put your product name on your advertising, and put the ads where the right people can see it.
- Software Piracy Trade Organization Accuses Law Firm of Cybersquatting - Yes, law firms do it was well. In this case it's probably unintentional, but I find it ironic that the law firm in question specializes in defending software publishers. Domain names are an integral part of your brand name research, no matter what industry you're in.
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