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June 2, 2006

Links Du Jour 06-02-06

  • Chuck Norris, the Internet and Powerful Branding - Everyone has heard a Chuck Norris joke (Chuck Norris can lead a horse to water and make it drink). Kevin Stirtz has researched the phenomenon of the Chuck Norris brand name and discovered that even though Norris has not made a movie in five years and is 65 years old, there are 40,000 Chuck jokes on the Internet. I have to agree that with Stirtz: this is a great an illustration of how new consumer-driven technology can reinvent a brand name.
  • Being brave with names - Podcasting and sneakers are examples of brave product naming, says Seth Godin, and examples of what you do with a name when you want people to embrace something new. You go different, or go home. I agree.
  • Formerly Mister Softee - Here's an interesting blog on one of the men who invented the brand name that is synonymous with ice cream trucks, and who brought us the impossible-to-forget Mr. Softee jingle that every kid in America, and most adults, knew by heart. Great brand name research for an ice cream lover.

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Posted by William Lozito at June 2, 2006 10:02 AM
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