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June 1, 2006

Links Du Jour 06-01-06

  • Who created Geoffrey the Giraffe? - I think this is yet another example of the same brand name being used by many sources, but it does serve to answer the eternal question: where did that giraffe on Toys R' Us come from? Even the best known mascots can easily lose their identity.
  • Absolut IKEA - Two names from different walks of life can easily co-brand. Look at the recent success of Nike and iPod, which we linked to recently. Now we have Ikea and Absolut. I like this kind of cooperative product naming...this may be a triple header as it also promotes New York, surely a brand unto itself.
  • The Art of Domain Name War - I have found that the negotiations around domain names are likely to get more rather than less tricky, and using an intermediary is probably exactly what Sun Tzu would do. An interesting take on the sometimes sticky negotiations and strategy around product naming.

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Posted by William Lozito at June 1, 2006 9:37 AM
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1 Comment

Thanks for sharing the stories that capture your interest - it enlarges the conversation.

Question: on the Absolut - IKEA story: are there bad co-brand combinations you've seen? What would be the considerations one ought to have in mind? Just interested, so figured I'd ask.

Again for the helpful blog postings!

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