June 27, 2006
Have You Noticed How Auto Slogans or Taglines Change Frequently?
Jean Halliday of Advertising Age is on top of what is going on in the auto industry.
Her June 26th article that appeared in Automotive News highlights the frequency in which a number of auto brands have changed their tagline or slogan.
As you can see, even the biggest and the best have difficulty sticking to a marketing strategy and related slogan or tagline.
|The Spirit of American Style||2002|
|It's All Good||2001|
|The Power of &||1999|
|Pontiac||Designed for Action||2005|
|Fuel for the Soul||2002|
|Pass it On||2001|
|Saturn||Like Always. Like Never Before||2006|
|It's Different in a Saturn||2002|
|A Different Kind of Car Company||1990|
|BMW||The Ultimate Driving Machine||1980s|
|Mercury||New Doors Opened||2004|
|Live Life in Your Own Lane||1999|
|Imagine Yourself in a Mercury||1996|
Source: Advertising Age
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