June 19, 2006
Brand Naming: Why It's Important To Misspell Your Product Name
According to at least one research group, fifteen percent of people doing a web search for a particular site wind up either going to a competitor’s site or else a price comparison site because they rank higher on the search engine rankings.
Marketers are being told to be yet more vigilant about registering keywords on their brand names because people are doing more searching using toolbars to pull up brand and product names over typing in the URLs. I have already alerted our readers to the dangers of keyword poaching and it seems that recent brand research indicates we should be all the more careful.
The article points out that some unsavory brands are even registering misspellings of their competitors’ keywords...presumably to steal potential customers who happen to be poor spellers or careless typists.
If you're looking to find and register that perfect domain name, read these quick tips that Nathan Waters put together at his blog.
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