June 22, 2006
Brand Naming: Now You Can Have Starburst In The Shower
Masterfoods, the owners of the Starburst candy brand, has licensed their name for a line of cosmetics.
The new line of shower products will include Smacker lip gloss and the Starburst name.
Is this a good idea? We think it's a great franchise extension opportunity for Masterfoods. Both the candy and the cosmetic line appeal to the same younger target market, and the target market will tell you that Smacker lip gloss is already like candy.
TrackBack URL for this entry: