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June 22, 2006

Brand Naming: Now You Can Have Starburst In The Shower

NameMasterfoods, the owners of the Starburst candy brand, for a line of cosmetics.

The new line of shower products will include Smacker lip gloss and the Starburst name.

NameIs this a good idea? We think it's a great franchise extension opportunity for Masterfoods. Both the candy and the cosmetic line appeal to the same younger target market, and the target market will tell you that Smacker lip gloss is already like candy.

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Posted by William Lozito at June 22, 2006 8:27 AM
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