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June 6, 2006

Another Tourism Slogan That Ignores the Tourist

In a June 2 blog post, I wrote that the new VisitPhiladephia slogan was like a manufacture saying “Buy Me”. There is really nothing in the slogan for the tourist target market.

It looks like a country “across the pond” is falling into the same trap. The Swedish Travel & Tourism Council has changed its name to “VisitSweden”.

Admittedly, Sweden has much more to offer than Philadelphia, in my opinion – beautiful Stockholm, its many breathtaking lakes and forests, mountain hiking and Swedish culture.

Having said that, in my opinion, VisitSweden is as wrong-headed as VisitPhiladelphia; neither gives the tourist a tangible reason to visit, unlike the nixed Michigan slogan of ”Find Your True North”.

Technorati Tags: Travel and Tourism, Slogan, Sweden

Posted by William Lozito at June 6, 2006 10:40 AM
Posted to Branding | Marketing | Naming | Product Naming | Slogans | Taglines | Travel and Tourism

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