June 2, 2006
A New Slogan in the Making for Manitoba
One of the better known slogans is "Friendly Manitoba".
The provincial government and its private partners, however, will launch a new Manitoba slogan on June 14th.
Look for us to analyze the new slogan here.
I genuinely hope it's better than some of the recent less-than strategic and meaningful city and state slogans from Washington (SayWA), Baltimore (Get in on it), Edmonton (It's cooler here), and most recently, Philadelphia (VisitPhiladelphia).
By the way, VisitPhiladelphia is like marketing a product with the headline "Buy Me". I can see what's in it for the manufacturer, they make money, but it doesn't speak to what's in it for the consumer.
That's what makes VisitPhiladelphia the worst of the recent lot of city or state slogans. The city is speaking to itself and not in the language of its tourist target market.
This thinking is remarkably consistent with what Seth Godin wrote about earlier today in his post, Marketing pothole (#3 of 3): What will the boss think.
Seth believes that "almost all marketing decisions are first and foremost made without the marketplace in mind". This seems to be the case with city and state slogans.
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» Another Tourism Slogan That Ignores the Tourist from Strategic Name Development Product Naming Blog
In a June 2 blog post, I wrote that the new VisitPhiladephia slogan was like a manufacture saying “Buy Me”. There is really nothing in the slogan for the tourist target market. It looks like a country “across the pond” is falling into the same ... [Read More]
Tracked on November 17, 2006 5:57 PM
» Tourism Slogans: Manitoba Heart of the Prairies from Strategic Name Development Product Naming Blog
Finally, a slogan for Manitoba that makes sense and you can also like. In an earlier post, I noted that Tom Brodbeck of the Winnipeg Sun invited Manitobans to submit alternatives to the Spirited Energy slogan, that by most accounts, to put it mildly, h... [Read More]
Tracked on November 17, 2006 7:11 PM