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May 4, 2006

Wii Brand Name: Real or Not?

Wii LogoWe hope you've enjoyed our Wii blog posts that have focused on the linguistic aspects of the Nintendo Wii brand name.

Other blogs have speculated about the Wii name being a hoax and not the real name. Although we don't speculate, it appears that since Nintendo's application of the Wii mark is now listed in the U.S. Trademark Database, the Wii brand name is for real.

We plan to continue monitoring the reaction to the new Wii brand name by both gamers and the marketing community.

We think the Wii brand name is the real thing.

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Posted by William Lozito at May 4, 2006 7:09 PM
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