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May 9, 2006
Product Naming: What is a Name Worth?
BusinessWeek asked that very question about celebrities.
The answer?
- Muhammad Ali: $40 million.
- Jennifer Lopez: $35 million.
- The Donald: $240 million, plus another $40 million in a recent licensing deal.
And the list goes on and on. The BusinessWeek article and accompanying slide show are interesting and worth the read.
Technorati Tags: Celebrities, Names, Muhammad Ali, Paris Hilton, Jennifer Lopez, Donald Trump
Posted by William Lozito at May 9, 2006 10:47 PM
Posted to Media and Entertainment
| Product Naming
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Bill,
It must be great to be rich and famous, preferably alive.
On the news this morning, Oprah Winfry is ranked the top celebrity donator. She donated $50 million dollars last year.
I wonder how much Paris Hilton donates:)