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May 9, 2006

Product Naming: What is a Name Worth?

BusinessWeekBusinessWeek asked that very question about celebrities.

The answer?

  • Muhammad Ali: $40 million.
  • Jennifer Lopez: $35 million.
  • The Donald: $240 million, plus another $40 million in a recent licensing deal.

And the list goes on and on. The BusinessWeek article and accompanying slide show are interesting and worth the read.

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Posted by William Lozito at May 9, 2006 10:47 PM
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1 Comment


It must be great to be rich and famous, preferably alive.

On the news this morning, Oprah Winfry is ranked the top celebrity donator. She donated $50 million dollars last year.

I wonder how much Paris Hilton donates:)

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