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May 19, 2006

Product Naming: Vodafone Japan Goes Soft.

Vodafone, Japan has announced that as of October 1 they are changing their name to Softbank Mobile Corp. and their logo will change to that currently used by companies. This announcement comes on the heels of Softbank’s acquisition of Vodafone Japan in April, which had left some of us in the product naming business wondering what Vodafone Japan would be called.

SoftbankThe acquisition gives Softbank entry into the mobile phone market and beefs up its presence in Internet, broadband and fixed line services. Softbank comes into the deal with the leverage of its very well known Yahoo BB broadband service, meaning that now a Softbank customer can carry out Yahoo transactions over the computer and cell phone.

AppleThere is an added interest here because, as we noted in an earlier link du jour, Softbank has reportedly gone into partnership with to create the long awaited iPod-cell phone unit that has yet to be named. I assume that the current line of cell phones being announced by Vodafone will be the last to bear the Vodafone name, which makes me wonder if people want to use future cell phones that sounds like they were issued by a bank.

I suppose with both the Yahoo and Apple names in their stable, Softbank can do pretty much what it wants.

Here are some other perspectives from around the web:

Technorati Tags: Mobile, Cellular, Mergers, Acquisitions, Telecom

Posted by William Lozito at May 19, 2006 10:01 PM
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