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May 17, 2006

Product Naming: Paris Hilton's Got Game

Yesterday, CNN declared that E3’s funniest moment was Paris Hilton mistakenly announcing the name of her new videogame.

Hilton arrived at the Electronic Entertainment Expo and breathlessly announced "I'm really excited to have my new videogame, Diamond Quest." One problem: the correct product name is “Paris Hilton’s Jewel Jam”.

While the Jewel Jam brand name was emblazoned on posters and displays all around her, Gameloft, the game’s purveyor, insists that it was chosen right before Paris’s entrance.

So, is all of this keeping Gameloft's brand managers up at night? Yeah, maybe partying in celebration.

I think at purchase time, semantics will be vastly overshadowed by the value of the tie to the Paris Hilton brand. When this game becomes available to download on the mobile phones of tweens across the country, the two most important things in my opinion are:

• The name sounds something like industry star Bejeweled
• The Paris Hilton brand is attached

That's cool enough.

Technorati Tags: E3, Paris Hilton, Diamond Quest, Jewel Jam, Gameloft, Bejeweled, Video Game Marketing, Gaming

Posted by at May 17, 2006 10:09 AM
Posted to Brand Naming | Branding | Consumer Electronics | Marketing | Naming | Product Naming

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» Brand Naming: Paris Hilton Launches New "Heiress" Fragrance from Strategic Name Development Product Naming Blog
Paris Hilton just launched a new fragrance named “Heiress” and the blogosphere has been very vocal about it. Check out the comments on Haute Gossip's blog for some creative names people are suggesting the new fragrance should really be called. Afte... [Read More]

Tracked on November 14, 2006 11:19 AM