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May 24, 2006
Product Naming: Bingo, Boingo!
Boingo Wireless has agreed to acquire Concourse Communications Group, the leading operator of neutral-host wireless access systems.
This means that Boingo will take over the Wi-Fi in 12 leading US airports, including JFK, LaGuardia and Newark; as well as two Chicago airports: O'Hare and Midway; and 100 more including Toronto, Ottawa, Detroit, Minneapolis, Oklahoma City, Nashville and Atlanta.
Boingo doesn't plan on changing much - staff and services will remain pretty much the same - but the Concourse name will be dropped in favor of Boingo's, which I can't help but think is a good thing. Even if it does remind me of the awesomely bad eighties band "Oingo Boingo", Boingo is an irreverent, cool name for a cutting edge product. Concourse is descriptive and dull.
Given that air travel is set to be a total bummer this year, at least I will get good Wi-Fi from a product that sounds fun. And you will, too.
Technorati Tags: Boingo, Concourse Communications Group, Wireless, Wi-Fi, Boingo Wireless
Posted by William Lozito at May 24, 2006 8:07 AM
Posted to Brand Naming
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| Marketing
| Naming
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| Telecommunications
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Hey, I like Oingo Boingo. Any band with a member named Ugh-Fudge Bwana can't be all bad.
I like brands that suggest fun too. Plus for some reason, when I hear Boingo, it suggest action, energy or movement. Not a bad association for those of us tired of sitting in the "Concourse", but hoping to be moving soon.
Thanks for extending the conversation!