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May 3, 2006

Links Du Jour - Wii Brand Name Edition

  • - Wii look at both sides of the new nintendo name. It may be one of the wackier product names out there but this blog takes a balanced look at the new name, with resourceful links to¬†writers who love the new product name and those who hate it.
  • - This is refreshing post on the Wii name. These guys like the brand name and have some pretty compelling reasons why it doesn't represent a new frontier in bad product naming, but instead is indicative of great brand name research.

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Posted by William Lozito at May 3, 2006 11:02 AM
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