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May 6, 2006

Links Du Jour – Cingular Brand Name Edition

AT&T's decision to drop the Cingular wireless brand name, which I wrote about earlier this week, is generating a visceral reaction. Some I agree with, some I don’t. But what do you think?

  • Although the Fresh Glue blog only commented on a part of our Cingular name change analysis, which can be misleading, we welcome all points of view.
  • GigaOM writes that the name change is sensible because of the idea of a unified AT&T brand.
  • brandsizzle is concerned that AT&T is throwing away the youthful appeal of Cingular's brand for the sake of a bundled solution.
  • Eyes on Creativity rues the death of a successfully established brand, and considers who's going to have to foot the bill for the rebranding of AT&T wireless.
  • As far as I have gone recalls dropping AT&T Wireless for Cingular, so the thought of going back to AT&T, even though it's now the same company as Cingular, is an unpleasant one.
  • Branding Buzz makes the point that "the powers that be at SBC had no problem getting rid of the SBC brand for the legendary AT&T when they bought them, but getting rid of Cingular, and its hip persona, just feels like the fat guy not knowing when to stop gorging at the buffet line."

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Posted by William Lozito at May 6, 2006 2:12 PM
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1 Comment

Great blog - excellent content. I found your article on "The Role Consonants Play" particularly interesting. Now that I have discovered your blog I look forward to reading it regularly.

Thanks also for the link!

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