May 5, 2006
Links Du Jour
- Reality Check: Jajah - Guy Kawasaki is finding some pretty cool examples of new products with unique names. This one, in his opinion, trumps Skype, the brand name of a competitor. Check out his first Reality Check blog post on Goowy communications software, which illustrates the potential of brand name research conducted through blogs.
- Suing Bloggers is an Invitation for Bad PR - What do you do when people in the blogosphere start to trash your brand name? One thing not to do is try to sue them. Also see the related story concerning the Kryptonite product name.
- I, Me, Mine - The new trend in product naming and branding is to name everything “My” this or “my” that. The danger is that “My” might become the next “i”, as in “iVillage and iPod”. Hey, what about You Tube?
TrackBack URL for this entry: