the product naming blog

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May 5, 2006

Links Du Jour

  • - Guy Kawasaki is finding some pretty cool examples of new products with unique names. This one, in his opinion, trumps Skype, the brand name of a competitor. Check out his first blog post on Goowy communications software, which illustrates the potential of brand name research conducted through blogs.
  • - What do you do when people in the blogosphere start to trash your brand name? One thing not to do is try to sue them. Also see the related story concerning the product name.
  • - The new trend in product naming and branding is to name everything “My” this or “my” that. The danger is that “My” might become the next “i”, as in “iVillage and iPod”. Hey, what about ?

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Posted by William Lozito at May 5, 2006 8:34 AM
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