May 4, 2006
Links Du Jour
- Hype or Not: The Nokia N91 - Pretty nondescriptive as far as product naming goes, but Nokia's brand promotion strategy is pretty nifty: give away these units to bloggers willing to promote them online. Word is that the new Nokia may take the stuffing out of iPod.
- Business Ethics Magazine Lists 100 Best Corporate Citizens for 2006 - Probably one of the best ways you can build hype into your brand naming strategy is through being recognized for ethical business practice. The winner this year is Green Mountain Coffee in Waterbury VT. Who says nice guys don’t finish first?
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