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May 4, 2006

Links Du Jour

  • - Pretty nondescriptive as far as product naming goes, but Nokia's brand promotion strategy is pretty nifty: give away these units to bloggers willing to promote them online. Word is that the new Nokia may take the stuffing out of iPod.
  • - Probably one of the best ways you can build hype into your brand naming strategy is through being recognized for ethical business practice. The winner this year is in Waterbury VT. Who says nice guys don’t finish first?

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Posted by William Lozito at May 4, 2006 9:50 AM
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