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May 2, 2006

Links Du Jour

  • - I can't see what the big fuss is about: since when could you get out of jail by paying $200? Or erect a hotel for under $1000? In my opinion, changing any name on the Monopoly board is bad business, especially a recognizalbe brand name like Boardwalk. Besides, part of the game's charm is its hearkening to yesteryear!
  • - Many people love coffee, but this might be just too weird, even for coffee lovers. The product name, Weasel Coffee, says it all, and you might want to give it to the weasels in your life who tend to be...full of it.
  • - We the new VW Safe Happens campaign last month and looks like it is having whopping dividends. This sticky tagline is generating brochure requests at dealers. This is pretty cool brand name research at work: I still think about "Farfegnugen" when it comes to VW, not safety, but that's changing...Nice repositioning, guys.

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Posted by William Lozito at May 2, 2006 10:07 AM
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