the product naming blog

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May 31, 2006

Links Du Jour 05-31-06

  • The end of the jpeg? - Microsoft wants to get rid of the ubiquitous .jpeg and replace it with a new format called Windows Media Photo (WMP). WMP? I sometimes think Microsoft must botch their product naming on purpose.
  • "Customer Made" is lead user in speed - I think this article illustrates a fascinating new trend where we see customers doing product design, product naming, and advertising. We now have the means to have real-time access to customers while doing brand name research.
  • SoCo sponsors Celebrity Poker Showdown - SoCo is getting into the poker craze by sponsoring Bravo's Celebrity Poker Showdown. I think SoCo is playing its hand well by linking to the enormously popular game of poker, which, after all, links back to life in the old South - an integral part of the SoCo brand heritage.

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Posted by William Lozito at May 31, 2006 8:39 AM
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