the product naming blog

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May 30, 2006

Links Du Jour 05-30-06

  • NameAnnouncing IE7+ - Microsoft has named the version of Internet Explorer 7 (IE7) in Windows Vista "Internet Explorer 7+" (IE7+) in tandem with the release of Windows Vista Beta 2. IE7+ is built on the same code base as IE7 but also includes Protected Mode, Parental Controls and Network Diagnostics. The IEBlog asks for feedback on the product naming, and so far people aren't happy: one respondent asks if the IE namers are "a little loopy"; another points out this name will sow confusion on the help lines. IE7.1 would indeed be wrong, but what's wrong with IE7 Vista, I'd like to know? Regardless, this blog provides the IE7 product managers with some valuable brand name research.
  • What brands can learn from bands - What can you learn about your brand naming from Mary J. Blige and Bono? Well, sometimes two brand names together create a synergy. Interesting brand name research here for music lovers.
  • America's Top Brands: The CEOs Perspective - Some of the top CEOs in the country have picked their top brands, and the number one brand name might surprise you. Here's a hint...think brown.

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Posted by William Lozito at May 30, 2006 8:19 AM
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