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May 26, 2006
Links Du Jour 05-26-06
- America's Brand Differentiation Crisis - Interesting post on how to differentiate your brand in a world full of competing loyalties. Mike Wagner talks about the economics of raw creativity, and asks for your thoughts...
- Denny's cooks up more dinners, but don't sell your stove just yet - Denny's has a new tagline: "Denny's Always Works" but Tim Nudd thinks they are missing a great opportunity to put some clout behind their brand name.
- Starbucks Nation - Get With the Program - The Starbucks brand name is officially a cultural touchstone, explains Gareth Kay. Meaning much more than coffee, Starbucks has transformed the way we think about "meeting" in general.
Technorati Tags: Brand Differentiation, Denny's, Tim Nudd, Starbucks, Gareth Kay
Posted by William Lozito at May 26, 2006 9:12 AM
Posted to Beverages
| Brand Naming
| Branding
| Food
| Marketing
| Naming
| Product Naming
| Slogans
| Taglines
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