May 25, 2006
Links Du Jour 05-25-06
- Attention copywriters: now Pennsylvania needs you - Now you can do your own brand name research. Pennsylvania is looking for a cool line for a bumper sticker campaign. I have already covered the difficulty people are having, maybe PA will be OK.
- Men are men and beer is beer - Unless it's light beer, then it's not really beer at all! - I have to point out the lack of parallelism in this proposed slogan: "Men should act like men and light beer should taste like beer." I think it should actually read: "Light beer should taste like Light Beer." When is comes to branding, that's more within the bounds of clarity.
- Widgets Are a Phenomenal Marketing Opportunity - Get With the Program - Widgets are a way cool way to add some oomph to your product naming efforts. Imagine a nifty little widget that lets clients see your brand name all day.
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