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May 24, 2006

Links Du Jour 05-24-06

  • Nike "Plus" Apple: Wow! - The new Nike+iPod Sport Kit is an excellent example of co-branding that I am frankly surprised didn't happen sooner. It would take about one second of brand name research to figure out that most people who own iPods own Nikes.
  • Dinosaur species named after Hogwarts - Product naming usually does not extend into the naming of extinct dinos but here we see a great example of a well known brand name (Harry Potter) influencing science. And you have to admit, this dino looks like it walked out of a Potter book.
  • Cadillac all by itself in Xbox Live - Cadillac just will not give up trying to appeal to younger consumers. In an interesting reversal of roles in the product naming field, Cadillac has paid a game company, the creators of Project Gotham, to use its brand name and vehicles in games. I think this is a new, creative way to reach a younger target market.

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Posted by William Lozito at May 24, 2006 8:32 AM
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